Kuala Lumpur Convention Centre (KLCC) announced a partnership with US-based Marketing Challenges International (MCIntl), a global destination marketing firm for meetings and conventions. The reason behind the partnership is to “drive the venue’s presence and business opportunities in the North America market”.
MCIntl is a marketing and sales partner connecting convention bureaus and convention centres to the North American meetings market. Through this partnership, KLCC is able to leverage off the agency’s database, market expertise, and industry insights.
“We have been consistently investing in the North American market to secure meetings, conventions, and incentives and are confident MCIntl’s market expertise, industry insights, and reputation for success will greatly benefit these efforts,” said Alan Pryor, KLCC’s general manager.
“This tie up with MCIntl is another important step to gain first-hand business intelligence to help us better identify relevant North American industry platforms and forums to take our business development strategy to the next level.”