Faaez Samadi
Sep 26, 2018

Killing off stereotypes is a business imperative

Aline Santos at Unilever explained why if the moral argument isn’t swaying your brand, the business case absolutely should.

Aline Santos at Spikes Asia 2018

Brands around the world, and in Asia specifically, are still far behind in bringing their advertising into 2018 and representing the people watching it.

Speaking at Spikes Asia 2018 about Unilever’s Unstereotype campaign to drive progressive advertising, Aline Santos, executive vice president of global marketing and head of global diversity and inclusion, excoriated the industry for still having a lazy attitude to inclusivity.

“We don’t want to be an industry just shrugging...

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