Faaez Samadi
Sep 26, 2018

Killing off stereotypes is a business imperative

Aline Santos at Unilever explained why if the moral argument isn’t swaying your brand, the business case absolutely should.

Aline Santos at Spikes Asia 2018

Brands around the world, and in Asia specifically, are still far behind in bringing their advertising into 2018 and representing the people watching it.

Speaking at Spikes Asia 2018 about Unilever’s Unstereotype campaign to drive progressive advertising, Aline Santos, executive vice president of global marketing and head of global diversity and inclusion, excoriated the industry for still having a lazy attitude to inclusivity.

“We don’t want to be an industry just shrugging...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
VMLY&R Malaysia head steps down
Premium
13 hours ago

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

Premium
CMOs need to muscle in on digital transformation, Forrester says
Premium
18 hours ago

CMOs need to muscle in on digital transformation, ...

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

Premium
Called Pat? Get free stuff
Premium
19 hours ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.