Adrian Peter Tse
Oct 9, 2014

KFC Japan makes you want to eat your computer accessories

TOKYO - As part of a month-long campaign on Twitter, KFC Japan designed computer accessories and personal accoutrements bearing an uncanny resemblance to actual Kentucky fried chicken.

'Chikin-gata' mouse: consume at own risk
'Chikin-gata' mouse: consume at own risk

In Japan, where KFC is associated with America and a warm-hearted Christmas—people order buckets of KFC drumsticks months in advance to celebrate with loved ones—the campaign stirred excitement on Twitter among fans and casual KFC eaters.

The call to action for the campaign, which took place through September, was simple: tweet with a message and special hashtag for a chance to win one of the limited-edition accessories. What the campaign had invested in, however, was the eye-poppingly quirky accessory designs, which managed to get laughs out of most people—followed by an urge to actually possess the accessories.

Adding to the anticipation: The one-off designs were not for sale. For now, anyway. By the end, the dedicated landing page indicated over 34,000 user tweets and 16,000 Facebook shares.

Campaign Asia-Pacific asked Marc Wesseling, industry observer and director at Tokyo-based creative agency UltraSuperNew, for comment.

“It’s actually my desktop wallpaper and I shared it with friends,” said Wesseling, laughing. “It’s a very brave campaign to make fun of your own product. It’s tasteless, but it put a smile on my face and it’s been talked about a lot on social media in Japan.”

The design accessories included the KFC “chikin-gata” mouse, which looks like a massive deep-fried chicken thigh. It even has a scroll wheel.

Similarly, there’s the over-sized chicken thigh USB memory stick (pictured at the start of this article), which won’t go unnoticed jabbing out the side of your computer. While it might make for an interesting conversation-starter at the office or coffee shop, it may actually prevent access to adjacent USB ports.

Next there’s the KFC original keyboard, which features tiny 3-D models of fried chicken on the keypad, except for the letters “K”, “F” and “C”, and features a miniature stand-up Colonel Sanders.

Designed especially for the ladies are chicken drumstick-shaped earrings, which 47 Twitter followers had the chance to win and get in touch with their inner chicken-fashionistas.

A few weeks into the campaign, KFC Japan revealed a humongous fried chicken-thigh iPhone 5s case that is literally the size of a person’s head and boasts a chicken-leg bone handle grip. It looks like some kind of improvised baton ripped off a new breed of steroid chicken.

The only soft-textured design in the series is a big cuddly chicken-thigh pillow that you can stick your head in for a bit of Kentucky-fried privacy. We suppose it's meant for napping at one's desk, but it could also serve as a Halloween costume. 

 

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Andrew Baxter: ‘Business planning should be simple ...

To avoid getting lost in lofty, ethereal value statements, business planning should accurately and speedily spell out a company’s goals, says the Australian marketing veteran in an interview with Campaign.

11 hours ago

Carter Chow returns to McCann Worldgroup as Greater ...

Chow brings over 20 years of experience to his second stint at McCann Worldgroup, where he previously served as CMO for Greater China.

11 hours ago

Social-first: Unpacking marketing’s most confusing ...

Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.

11 hours ago

APAC media new-biz rankings: Publicis soars, ...

Publicis's clean sweep of former GroupM clients in China—including Dyson, Swatch, and Yum Brands—has greatly benefited the group. Meanwhile, PHD falls to fifth place after racking up losses.