Byravee Iyer
Oct 8, 2012

Keppel Corporation, OCBC Bank and Suntec select Sedgwick Richardson

SINGAPORE - Brand consultancy firm Sedgwick Richardson is on a winning streak, securing three high-profile wins in quick succession.

The Suntec International Convention & Exhibition Centre
The Suntec International Convention & Exhibition Centre

Singapore-based infrastructure company Keppel Corporation and OCBC bank selected the brand consultancy firm for strategic and tactical communication initiatives.

The Keppel win further strengthens Sedgwick Richardson’s partnership within the Temasek stable, having previously worked on branding strategies for the group. Temasek Holdings owns 20.74 per cent of Keppel Coporation

Sedgwick Richardson has also snapped up a rebranding bid for Suntec Singapore International Covention & Exhibition Centre, said Dominic Mason, the company’s managing director for Southeast Asia. The Suntec win followed a pitch process, but Mason refrained from naming the other participants involved.

"While the market for strategic branding and design remains competitive with new players continuing to enter, we’re seeing robust demand from local blue-chip corporations,” said Mason. “The battle for talent looks set to continue in Singapore and we’re still looking to fill both creative and consulting roles."

In early September the company appointed Mohammad Fauzi as design director. It has now roped in Miki Zaw from Creative Techonolgy as account manager.

Related Articles

Just Published

11 hours ago

Milk tea brand in hot water over '0 sucrose' claims

Fast-growing Chinese drink brand Genki Forest has had to apologise and change the labels on its popular milk tea products.

11 hours ago

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

12 hours ago

Reprise places bets on India hub

AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?