Singapore-based infrastructure company Keppel Corporation and OCBC bank selected the brand consultancy firm for strategic and tactical communication initiatives.
The Keppel win further strengthens Sedgwick Richardson’s partnership within the Temasek stable, having previously worked on branding strategies for the group. Temasek Holdings owns 20.74 per cent of Keppel Coporation
Sedgwick Richardson has also snapped up a rebranding bid for Suntec Singapore International Covention & Exhibition Centre, said Dominic Mason, the company’s managing director for Southeast Asia. The Suntec win followed a pitch process, but Mason refrained from naming the other participants involved.
"While the market for strategic branding and design remains competitive with new players continuing to enter, we’re seeing robust demand from local blue-chip corporations,” said Mason. “The battle for talent looks set to continue in Singapore and we’re still looking to fill both creative and consulting roles."
In early September the company appointed Mohammad Fauzi as design director. It has now roped in Miki Zaw from Creative Techonolgy as account manager.