Gideon Spanier
Oct 8, 2018

Just how radical will Mark Read be at WPP?

As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.

Mark Read

More than 100 WPP agency leaders will be present to see Mark Read take charge of the group’s annual strategy meeting for the first time when they gather at a hotel in Brooklyn, New York on Monday evening.

After last week's demonstration of how ruthless Read is prepared to be, some of them may wonder if they will still be in their jobs in a year’s time.

August creative network YR...

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