Rahul Sachitanand
Oct 16, 2020

Julie Nestor is Manulife's new Asia CMO

She joins the insurer from Hilton International, where she was VP of marketing and GM of ecommerce for APAC.

Julie Nestor
Julie Nestor

Manulife has appointed Julie Nestor as its new chief marketing and experience design officer in Asia, effective today. Nestor has over 20 years of marketing experience across financial services, technology and hospitality industries and joins Manulife from Hilton International, where she was VP of marketing and GM of ecommerce for APAC. 

She replaces Francesco Lagutaine, who spent four years as the insurer's CMO and was a member of Campaign Asia Pacific's inaugural Power List

Nestor, meanwhile, joins Manulife’s Asia executive committee and reports to Anil Wadhwani, president and CEO of Asia, and Karen Leggett, global chief marketing officer.

She will also be a member of the company’s global leadership team. Nestor will oversee customer insights, product design, data analytics, digital strategy, ManulifeMOVE and communications.

"Julie has a long track record of building an inclusive, highly engaged team with a winning mindset," Wadhwani said in a release. "The depth and wealth of her marketing experience will further accelerate Manulife’s transformation...to becoming the most digital, customer-centric global company in our industry.”

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 hours ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

3 hours ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

19 hours ago

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.