Opinions Media PR
Chris Powell
Nov 24, 2023

Journalists and PR people don’t have to be friends, but we rely on each other

Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines The Message co-founder Chris Powell.

Photo: Markus Winkler via Unsplash.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Mars to switch $1.7 billion media account out of WPP

4 Mars to switch $1.7 billion media account out of WPP

Did the strategic planner just kill the advertising agency?

5 Did the strategic planner just kill the advertising agency?

PR Awards Asia-Pacific 2025: Winners announced

6 PR Awards Asia-Pacific 2025: Winners announced

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

APAC Power List 2025: The region's most powerful brand leaders

9 APAC Power List 2025: The region's most powerful brand leaders

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

Wall Street Journal names new Asia editor
Apr 4, 2024
Staff Reporters

Wall Street Journal names new Asia editor

Beware of 'media pitching' AI tools
Jul 28, 2023
Helen Croydon

Beware of 'media pitching' AI tools

Sales growth is now a benchmark for PR agencies in China
Nov 26, 2024
Staff Reporters

Sales growth is now a benchmark for PR agencies in ...

Journalists ignore 97% of PR pitches
Jul 6, 2022
Evie Barrett

Journalists ignore 97% of PR pitches

Just Published

Scrutiny over media trading will be a top story in next year, Campaign editors say
1 hour ago
Gideon Spanier

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future
16 hours ago
Gideon Spanier

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

Dentsu China unveils new media agency heads
16 hours ago
Staff Reporters

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

WhatsApp officially introduces ads in updates tab
16 hours ago
Matthew Keegan

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.