Publicis Groupe Singapore is promoting Joanne Theseira, its current managing director of Publicis Communications, to the CEO role with executive responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL across the island nation's market.
As such, she will continue to work with Publicis' Singapore-based creative communications and production teams to ensure they meet the needs of brand clients and how their consumers engage with them.
In addition, Theseira will also take up the newly created role of chief growth officer for Publicis Groupe Southeast Asia, reporting to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia. Focusing on expansion and business development, Theseira will also work closely with the Publicis Groupe Southeast Asia market CEOs and practice leaders to help deliver account growth.
Publicis Groupe hired Theseira in 2014 from TBWA as a business director known for her digital expertise. She helped Publicis launch Nurun, its digital design consultancy in Singapore the next year, then was appointed Singapore MD in 2017.
“This is a dream role. I believe that a strong and positive talent-centred culture is integral to the business of creativity, and this opportunity to hone and harness our different creative agencies is one that only Publicis Groupe can offer," Theseira said. "Driving growth across Southeast Asia gives me an incredible canvas to scale and shape the future of our agency offerings and make a meaningful impact on our industry and our clients. I’m excited to get started.”
Added Randhawa, “Joanne’s passion for the creative business is addictive. The clarity of her vision for our creative communications agencies and her determination to make the Groupe the fastest growing in the market is energising and impressive. Joanne has demonstrated a strong capability to build high-performing teams and attract both clients and outstanding talent into the Groupe which makes her uniquely qualified to make an impact in this role.”