Byravee Iyer
Jun 30, 2014

Publicis Singapore hires Joanne Theseira as new business director

SINGAPORE - Longtime TBWA digital expert Joanne Theseira has joined Publicis Singapore as new business director, a newly created role as part of the agency’s aim to “unify and integrate services and offerings to clients”.

Joanne Theseira
Joanne Theseira

Theseira will be responsible for Publicis Singapore’s new business partnerships with clients. Her appointment is effective immediately.

According to Loris Nold, CEO of Publicis Asia-Pacific, Theseira is a rare hybrid—an integrated brand leader and a digital native with an entrepreneurial approach. “Her passion and vigour for new ideas will be key in helping grow the business and in creating real and positive change for current and new clients,” he said adding that Theseira represents the breed of talent the agency wishes to hire.

She moves to Publicis Singapore after 10 years of leading and managing client relationships at TBWA Group Singapore, where she helped secure accounts like the Economic Development Board, Tiger Airways and Mondelez.

In December 2013, Lou Dela Pena a long-serving TBWA executive joined Publicis Singapore as chief executive. Earlier, Dean Bramham, regional CEO for Southeast Asia at Publicis held the post after Sam Cassels left the agency. 

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