Ad Nut
Oct 6, 2015

Jennifer Aniston brings much-needed levity to Emirates

Global TVC featuring Jennifer Aniston, for Emirates

Jennifer Aniston brings much-needed levity to Emirates

Emirates takes a refreshing new tack. In the carrier's new spot, Jennifer Aniston hams it up in her trademarked fashion, playing a pampered, clueless celebrity who experiences the 'nightmare' of flying on an airline that does not offer private suites with showers.

Ad Nut likes this much more than a recent campaign for the other Middle East-based ultra-luxury airline that starts with an "E", Etihad, which wasted Nicole Kidman's talents.

According to Etihad, Oscar-nominee Bryan Buckley, known for numerous Super Bowl ads, directed. RKCR/Y&R London developed the concept, while the script was a collaboration between the agency, Buckley and Emirates’ in-house advertising team. The global digital and TV campaign will begin in the US and UAE and roll out in November to other key Emirates markets: the UK, Germany, France, Italy, India and Australia. Emirates said it has invested $20 million in media for the campaign.

(Editor's note: Ad Nut mistakenly attributed the Nicole Kidman Etihad ad to Emirates in the original and quickly edited version of this post. Ad Nut will be sent to bed without any cashews.)

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

20 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

20 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

21 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

21 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.