Colten Nahrebeski
Dec 22, 2016

Japanese retailers are finally catering to millennial lifestyles

Retailers who create space to balance socialising, self-exploration and sales will benefit.

Colten Nahrebeski

Japanese millennials’ lifestyles are in flux. Caught somewhere between the expectations of their parents and their own desires to create meaningful experiences, they are seeking new spaces and moments to better define themselves. Twitter updates and Facebook selfies partially mask the underlying uncertainty faced by Japanese youththe hopes and desires of a generation of young people attempting to define themselves as peer influencers and explorers rather than according to their parents’ model of success.

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