David Blecken
Aug 12, 2016

Japanese news apps prepare to take on the world

SmartNews and NewsPicks are two platforms with international growth firmly in their sights. We ask what it will take for them to succeed.

Japanese comic actor Tamori stars in SmartNews’ latest domestic branding campaign

The way in which people consume news continues to change at a pace most publishers struggle to keep up with. Mobile-centric discovery’ applications like SmartNews point to the future of content delivery and, having recently raised nearly US$40 million in a Series D funding round, the platform is aiming for recognition as a national’ news application in Japan with a high-profile branding campaign.

Now worth an estimated $600 million, the company recently brought...

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