Jane Leung
Oct 15, 2010

Japan Dairy Council launches website to drive sales

The Japan Dairy Council has launched a new website to promote its dairy products.

Japan Dairy Council launches website to drive sales

Digital agency Tokyu Agency is behind the MilkJapan.net site. The website and campaign activates are mainly driven with QR codes. Upon downloads of the code, people will receive detailed information on their mobiles.

The downloads include games, wallpapers, apps and venue details for on-ground activities. The website and creative concepts are simple and aim to target to children.
Parents can also learn different ways to make dairy more appealing to children. The website also has an online photo album for fan interaction.
The Japan Dairy Council has tied up with TV station TBS and Cookpad.com to encourage people to drink more milk and eat more dairy products. The website is part of a wider project for the Dairy Council, which has also created a temporary Milk Japan Land in the busy district of Ginza, for the public to experience dairy farming.
The campaign is based on the idea ‘Gyunu ni Sodanda’ (Let's get advice on milk), which has been running for several years.

Campaign Asia

Related Articles

Just Published

35 minutes ago

Why brands are leaning into spoofing film genres

Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.

45 minutes ago

#CannesForAll returns to take two cohorts of ...

Brixton Finishing School and DigiLearning Foundation are behind the initiative.

1 hour ago

EssenceMediacom's UK boss on why media should sit ...

Kate Rowlinson explains how, one year after the merger of Essence and MediaCom, the GroupM agency is ready to break through.

1 hour ago

Bling bling: Exploring the landscape of luxury in India

From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.