David Blecken
Aug 17, 2015

Tokyu Agency and Tribal Worldwide partner to launch digital innovation service for Japan

TOKYO - Tokyu Agency and Tribal Worldwide have partnered to launch Tag Tribal, a digital innovation unit, in Tokyo.

Jeff Cheong
Jeff Cheong

The company will provide services such as content production, digital platform development, data management and ecommerce.

Tag Tribal will be led by Toshiya Ichikawa. In a statement, Ichikawa described the unit as a “digital innovation division to create and deliver world-class innovative solutions for clients”.

“We want to help Tokyu Agency clients see and take to a new future in marketing engagement,” he said. “In Tribal Worldwide, we have a partner with strong creative and technology capabilities to apply cutting-edge, best-in-class digital solutions.”

Jeff Cheong, head of Tribal Worldwide, said he believed the partnership was timely “to help businesses in Japan take to innovation marketing”.

Tokyu Agency is part of Tokyu Group, a Tokyo-based conglomerate made up of 220 companies.

 

Related Articles

Just Published

34 minutes ago

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

50 minutes ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.

7 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

7 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.