Surekha Ragavan
Feb 20, 2019

Jameson appoints Jack Morton as global experiential AOR

The Irish brand has not previously had a dedicated shop for experience.

Jameson appoints Jack Morton as global experiential AOR

Irish whiskey brand Jameson has appointed Jack Morton as its global experiential agency of record (AOR) following a competitive pitch.

The partnership marks the first global experiential AOR for the Pernod Ricard-owned brand which launched 'Three Things' as its first campaign by the agency. 

The unified global experiential platform was intended to support the brand’s growth across its various markets. Jack Morton said the inspiration behind 'Three Things' was Jameson’s triple distillation process and the platform was designed to engage fans through their “passion points”.

Partnerships with well-known talent across the world—musicians, artists and actors—are also underway with the talents revealing the “three things” that make them tick. The content will then be used as inspiration for a series of short films and experiential activations that will inform fans about the talent and the brand.

“With experiential being intrinsic to the success of Jameson’s marketing program, we were looking for an agency that could create an innovative, fun and category-leading global experiential platform,” said Stuart Moffett, experiential marketing manager for Jameson.

The first ‘Three Things’ activation took place in Kenya in December last year featuring Dreamville Records star Bas in Nairobi. More activations are planned in Ireland and South Africa this year.

On whether activations will take place in Asia soon, Julian Pullan, vice chairman, president international, Jack Morton Worldwide, said that the platform will be rolled out across various markets, in staggered releases, over the next three years. 







Related Articles

Just Published

1 hour ago

Live today: Performance Marketing Playbook

Register now to join today's performance-marketing conference, which starts at 9:30.

3 hours ago

Neil Heymann returns to Accenture after brief stint ...

The former Droga5 global CCO decamped to Publicis less than a year ago to open its New York-based creative collective.

9 hours ago

MSQ acquires design agency Elmwood to deliver ...

The design agency will merge with MSQ's existing brand design agency, Holmes & Marchant, creating a new entity under the Elmwood name.

9 hours ago

Qatar World Cup is advertising’s biggest ‘set-piece’...

Brands should start planning for Fifa's first winter World Cup.