Staff Writer
Mar 12, 2019

Jack Morton names new Greater China ECD

Lucille Essey is promoted to the newly created Greater China ECD role.

Lucille Essey and Jeremy To
Lucille Essey and Jeremy To

Jack Morton has promoted Lucille Essey from executive creative director to Greater China ECD, a newly created role. Based in Hong Kong, Essey will oversee creative operations across Jack Morton's offices in Beijing, Hong Kong, and Shanghai. She reports to Natalie Ackerman, EVP of Greater China, and represents the region in Jack Morton's global creative council.

Essey had a brief stint with the brand experience agency in 2014 before rejoining in 2016. She has applied immersive theatre (a presentation technique which breaks the 'fourth wall' that separates the presenter from the audience) in her work, and has worked on accounts such as Google, BMW, Porsche, Cartier and Magnum.

Meanwhile, Jeremy To is promoted to creative director, Hong Kong, from his former position as senior associate creative director. He has been with the agency for five years, and has been involved in projects for brands such as Google, Nespresso, Marriott International and The Peninsula Hotels's Christmas campaign.

Source:
CEI

Related Articles

Just Published

5 hours ago

Sir John Hegarty would like to see you. Yes, you

A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.

6 hours ago

Gojek marks unified brand launch with first ...

New work by Forsman & Bodenfors Singapore envisions a world where everything 'flows' as Gojek's unified brand is introduced in Vietnam and Thailand.

9 hours ago

In reverse decision, Vivo set to leave as IPL lead ...

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.