Paul Tomes
Jun 11, 2013

It's time to take the leap into mobile wallets

With both Apple and Samsung including mobile-wallet apps in their devices, marketers need to stop hesitating and start reaping the benefits of closed-loop mobile marketing.

Paul Tomes

It is one of the cardinal rules of marketing savvy brand managers have always preached the importance of knowing and understanding your target customer. They often pay significant amounts of money to research firms to create customer profiles, figuring out what age their ideal product-purchasers are, where they live, what they love and what they hate. This precious information is used to craft targeted marketing campaigns that are going to make a positive impact on the customer in...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
FCB New Zealand copywriter hires clown for redundancy meeting
Premium
16 hours ago

FCB New Zealand copywriter hires clown for ...

A clown enters our WTF files for the first time, and yes, there are fake tears involved.

Premium
Petronas celebrates an introvert from Sabah
Premium
19 hours ago

Petronas celebrates an introvert from Sabah

THE WORK: 'Uni' for Petronas by IPG Mediabrands Malaysia.

Premium
The hottest retail interior in China is not in Beijing or Shanghai
Premium
19 hours ago

The hottest retail interior in China is not in ...

Chongqing’s SND boutique is arguably one of the most stunning retails space in China.

Premium
Move and win roundup: Week of September 16, 2019
Premium
20 hours ago

Move and win roundup: Week of September 16, 2019

WPP, BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more, in our weekly collection of people moves and marketing news.