Jessica Goodfellow
Nov 5, 2019

Is the industry incentivised to tackle ad fraud when it is — inadvertently or not — profiting from it?

Compromised, complicit or somewhere in between, not all players within the digital ad ecosystem are treating ad fraud as a crime.

There are partners across the digital supply chainbrands, agencies, adtech vendors, publishersthat are deliberately profiting from fraud, and by extension, deliberately supporting organised crime.

That money then makes its way into other forms of crime, including drugs and prostitution. That’s according to a comprehensive 2018 study on cybercriminals by criminologist Michael McGuire on behalf of Bromium, which found that 40% of cybercriminals spend their money either reinvesting in cybercrime or on...

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