Tamer Hassan is edging on paranoid. Sometimes he conducts weekly wipes of all his devices. But he also knows far more than most of us about what cybercriminals are capable of, and the almost unconquerable battle ahead in keeping a lid on ad fraud.
Hassan is one of the co-founders of White Ops, the cybersecurity and ad verification firm responsible for uncovering two of the largest online ad fraud operations in history Methbot in 2016,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events