Jessica Goodfellow
Oct 24, 2019

Inside ad fraud: What it takes to dismantle a US$5.8 billion enterprise

Tamer Hassan was the lynchpin of a global operation to bring down two of the largest and most sophisticated digital ad-fraud operations in history. In an interview with Campaign, he reveals the inner workings of the ever-evolving threat and how to fight it.

White Ops co-founder and chief executive Tamer Hassan

Tamer Hassan is edging on paranoid. Sometimes he conducts weekly wipes of all his devices. But he also knows far more than most of us about what cybercriminals are capable of, and the almost unconquerable battle ahead in keeping a lid on ad fraud.

Hassan is one of the co-founders of White Ops, the cybersecurity and ad verification firm responsible for uncovering two of the largest online ad fraud operations in history Methbot in 2016,...

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