Jenny Chan 陳詠欣
Mar 17, 2015

Irish tourism board turns WeChat green for St. Patrick's Day

SHANGHAI - Tourism Ireland's quirky tradition of 'greening' famous buildings and landmarks in recognition of St. Patrick's Day has been extended to WeChat.

Irish tourism board turns WeChat green for St. Patrick's Day

Publicis Shanghai helped Tourism Ireland design a special 'greening screen', filled with four-leaf clovers, for WeChat. The Chinese are encouraged to scan a QR code to set the 'greening screen' as their app background.

This initiative was designed to help highlight Ireland's expertise in digital technology, said Barry Colman, executive director at Publicis Shanghai.

Apart from wanting to help as many Chinese friends as possible join in the fun that is St. Patrick's Day in their social networks, Colman said the simple project at the same time "promoted Ireland as an innovator when it comes to digital".

Colman, himself from an Irish family, is the media coordinator of Le Chéile, the voluntary organisation of the Irish community in Shanghai supported by the Consulate General of Ireland.

The Shanghai Grand Theatre (上海大剧院) also joined the global 'greening' wave by turning its theatre lights green last night.

[Shanghai still has a way to go to catch up with Chicago, which dyes its entire river a shocking shade of green each year. -Ed.]

 

Related Articles

Just Published

15 hours ago

Adidas displays Rick-and-Morty-style inflatable ...

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

15 hours ago

Will brands ‘trade down’, financially, to PR as ...

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

15 hours ago

Do brands have a place on a social platform that ...

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

2 days ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.