Jenny Chan 陳詠欣
Mar 17, 2015

Irish tourism board turns WeChat green for St. Patrick's Day

SHANGHAI - Tourism Ireland's quirky tradition of 'greening' famous buildings and landmarks in recognition of St. Patrick's Day has been extended to WeChat.

Irish tourism board turns WeChat green for St. Patrick's Day

Publicis Shanghai helped Tourism Ireland design a special 'greening screen', filled with four-leaf clovers, for WeChat. The Chinese are encouraged to scan a QR code to set the 'greening screen' as their app background.

This initiative was designed to help highlight Ireland's expertise in digital technology, said Barry Colman, executive director at Publicis Shanghai.

Apart from wanting to help as many Chinese friends as possible join in the fun that is St. Patrick's Day in their social networks, Colman said the simple project at the same time "promoted Ireland as an innovator when it comes to digital".

Colman, himself from an Irish family, is the media coordinator of Le Chéile, the voluntary organisation of the Irish community in Shanghai supported by the Consulate General of Ireland.

The Shanghai Grand Theatre (上海大剧院) also joined the global 'greening' wave by turning its theatre lights green last night.

[Shanghai still has a way to go to catch up with Chicago, which dyes its entire river a shocking shade of green each year. -Ed.]


Related Articles

Just Published

40 minutes ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

44 minutes ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

49 minutes ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.

3 hours ago

Ovaltine: Fuel to feed brain suckers (?)

'Refill your brain', advises a new campaign by Leo Burnett Thailand. Only, it seems that others are also sating their hunger through your skull. Is this an Ovaltine ad, or a poster for a horror flick?