SYDNEY - National Australia Bank (NAB) has appointed iProspect to its $6 million search marketing account.
The win comes after a pitch against four other undisclosed agencies. iProspect will begin working with NAB in March, with the appointment also including MLC and UBank.
The finance and banking category is competitive for search, with banks competing over a limited pool of keywords.
“Both NAB and iProspect are digital pioneers," said Dan Kalinski, managing director iProspect Australia. The pitch process was a "meeting of minds" over strategy and approach to SEM, he added.
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The move comes as Roblox is accused of failing to protect children from harmful content.
Menno Kluin will relocate to London from Ogilvy New York to take up the role.
The final deadline to enter the awards, which honour the best digital marketing work, innovation, and talent in Greater China, is 19 February 2025.
This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or outsmart the competition in a system rigged by tech giants?
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