Jenny Chan 陳詠欣
Jun 12, 2015

IPG to discontinue Initiative brand in Hong Kong

HONG KONG - IPG Mediabrands Hong Kong has just announced the discontinuation of the Initiative agency brand in Hong Kong, with all existing staff to be consolidated within sister agency UM.

IPG to discontinue Initiative brand in Hong Kong

The discontinuation is carried out only for the Hong Kong market and not globally, according to a spokesperson, who added that the company has other locations where it does not use the Initiative brand, including Korea and the Philippines. 

UM has long been the company's focus in Hong Kong, with IPG handling its clients, entering awards and paying its employees under the UM name exclusively. Discontinuing the brand amounts to a formality, the spokesperson argued.

UM will be the key agency delivering media planning and buying to Hong Kong clients within the Mediabrands’ structure. It will also become the sole agency for industry scores and awards entries.

UM will be supported by its hybrid planners and buyers and digital specialists from its specialist outfits such as Rally, Reprise, Cadreon and Ingenuity.

The "streamlined" agency structure, according to a press release, is effective immediately.


Related Articles

Just Published

4 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

4 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.

6 hours ago

Spikes Asia announces 2022 jury presidents

Fourteen industry leaders from across APAC, evenly split male-female, will help set the region’s benchmark in creative excellence and effectiveness.

7 hours ago

Campaign Creation Stories: How Pocari Sweat and ...

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.