David Ketchum
May 11, 2015

Integrating ad tech: Robocop approach to staying ahead

Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.

Human hybrid: Technical advances need support of talented staff

The part-man, part-robot police officer in the movie Robocop is a good model for the relationship agencies in Asia should have with ad and marketing technologies adtech and martech. Technologies should be integrated, but deployed based on the consultative, creative talents of the team. Human perspective and insight matched with data-processing at scale is a powerful combination.

Especially in Asia, technology alone is not the answer to better marketing and stronger customer relationships. Here...

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