Ilicco Elia
Aug 10, 2015

Instagram ads: Big but not (yet) the one

The picture sharing platform has taken a big step forward in the digital ad space, but still has a long way to go as a challenge to Facebook, writes Ilicco Elia, head of mobile at DigitasLBi International.

When it switched on its Ads API, Instagram opened up its advertising platform by enabling advertisers to manage campaigns directly without having to call a sales rep and drop the $50,000 minimum spend. Instagram ads are no longer an exceptional media buy the social network has taken its place alongside Facebook, Twitter and Google as one of the major advertising platforms.

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