Gunjan Prasad
Mar 4, 2016

Inside Forbes Indonesia's 'old-fashioned' stance and success

INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.

Straddling the divide between editorial and sales can be a gruelling job, even at the best of times, especially when the revenue model is completely advertising driven. But Justin Doebelewho carries the title of chief editorial advisor even though his remit includes overall managementfeels that if you are the head of the office with a journalistic background, you have a better shot at it. “We have a very clear divide between our sales and editorial teams...

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