Gunjan Prasad
Aug 16, 2017

Indonesia: Social upheaval demands nimble agencies

Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.

Shubhabrata Sarkar (Shubho) recently moved from British American Tobacco (BAT) to Dentsu Indonesia.

Dentsu Aegis Network has hired Shubhabrata Sarkar Shubho as CEO for Dentsu Indonesia, luring him from British American Tobacco BAT Indonesia, where he was the head of brand marketing. Sarkar’s appointment is part of DAN’s wider initiative to strengthen the brand in Indonesia. Sarkar will report to SK Biswas, CEO, DAN Indonesia.

For someone who has spent most of his advertising career with WPP, including a regional role of Bates Southeast Asia...

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