The Grand Effie-winning campaign for Child Survival India spoke out against child marriage in India. The ‘No child brides’ campaign created an interactive art piece made with 39,000 white bindis—a bindi each for the 39,000 underage girls who get married every day—and featured a 15-year-old from Jharkhand. The campaign also won a bronze at Cannes in the PR category.
India’s gold haul included ‘The Campaign that created history’, a government campaign by the ruling party, Unilever’s ‘From dark to connectivity’, and the Akanksha Foundation’s ‘Message barter’.
Ogilvy & Mather was named the agency network of the year, picking up a total of four golds, four silvers and four bronzes from its agencies in the region. BBDO Worldwide and Lowe & Partners took second and third in the overall rankings.
Australia and New Zealand also performed well, with 15 and 11 awards, respectively. Australia's four golds included campaigns for Mars, Suncorp, Luxottica and TrueMove H, while New Zealand picked up two for STIHL and Hell Pizza.
BBDO Pakistan and China, Ogilvy & Mather Thailand and Hakuhodo Japan and also took home a gold each.
"'Awarding Ideas that Work' may sound like a simple concept, but winning an APAC Effie is more than just an accolade,” said awards chairman Jarek Ziebinski, chairman and CEO at Leo Burnett Asia Pacific. “It is an affirmation of being the best in the Asia Pacific region, a true recognition of an agency's expertise in delivering marketing campaigns that work and achieve results.”
Click here for the full list of winners.