Staff Reporters
Apr 28, 2018

2018 APAC Effie winners announced

McCann wins Grand Effie, plus agency and network of the year honours, on strength of a campaign for the University of Melbourne.

McCann was named Agency Network of the Year
McCann was named Agency Network of the Year

The 2018 APAC Effie Awards were announced Friday at the Four Seasons Hotel in Singapore.

The University of Melbourne and McCann Melbourne won the Grand Effie for their campaign 'Made Possible By Melbourne'. The University also captured Brand of the Year and Marketer of the Year, and McCann was crowned Agency of the Year.

The jury awarded a total of 93 awards: 22 golds, 33 silvers and 38 bronze. Australia retained its top position with 31 awards, followed by India with 20 and China with nine.

Special award winners
Based on points accumulated for each gold, silver, bronze and shortlisted entry

Position Brand of the Year Marketer of the Year Agency of the Year Agency Network of the Year
Winner University of Melbourne University of Melbourne McCann Melbourne McCann Worldgroup
2nd place Jollibee Unilever Colenso BBDO Ogilvy
3rd  place Indian Association of Palliative Care Jollibee Foods Corporation McCann Worldgroup Philippines BBDO Worldwide

Effie winners

Entry Title Category Client Agency Country
GRAND EFFIE
Made Possible By Melbourne Government / Institutional University of Melbourne McCann Melbourne Australia
GOLD
Making Shampoos an Office Supply Beauty & Wellness Unilever Japan Asatsu-DK Japan
Lamb: Celebrate Australia Food Meat & Livestock Australia The Monkeys Australia
Made Possible By Melbourne Government / Institutional University of Melbourne McCann Melbourne Australia
Made Possible By Melbourne Brand Experience - Products University of Melbourne McCann Melbourne Australia
2degrees Data Hunt IT / Telco 2degrees Mobile Special Group New Zealand
Marriage in the Air Travel / Tourism Cathay Pacific Airways McCann Worldgroup Hong Kong Hong Kong
Child Replacement Programme Other Products & Services Mars NZ Colenso BBDO New Zealand
Child Replacement Programme Branded Utility Mars NZ Colenso BBDO New Zealand
Electrolux – Fashion Care Brand Revitalisation Electrolux S.E.A Ogilvy Singapore Singapore
Ho Ee Ki – Let It Go Branded Content Mudah.my Isobar Malaysia Malaysia
Ho Ee Ki – Let It Go Seasonal Marketing Mudah.my Isobar Malaysia Malaysia
The Hearing Test In Disguise Data & Technology Cochlear CHE Proximity Australia
Adding Health to Hands David vs Goliath ITC Ogilvy Mumbai India
Capture Small Budget - Products Verena International McCann Worldgroup Thailand Thailand
Let’s Create Viral ‘Products’! Small Budget - Products Saregama India The Womb India
Oreo Music Box Shopper & e-Commerce Marketing Mondelez International VML China China
Any Number of Sore Throats Sustained Success Nestlé Ogilvy Sydney Australia
Valentine’s Joy for the Heartbroken Asia Pacific Brands Jollibee Foods Corporation McCann Worldgroup Philippines Philippines
Valentine’s Joy for the Heartbroken Social Media Marketing Jollibee Foods Corporation McCann Worldgroup Philippines Philippines
DB Export Beer Bottle Sand Positive Change Social Good – Brands DB Breweries/Heineken NZ Colenso BBDO New Zealand
Last Laugh Positive Change Social Good – Non-Profit IAPC Medulla Communications India
Airbnb – Until We All Belong Positive Change Social Good – Brands Airbnb Clemenger BBDO Australia
SILVER
L’Oréal vs Laser Beauty & Wellness L’Oréal McCann Melbourne Australia
Share a Coke, Share a Code Beverages Non-Alcohol Coca-Cola China McCann Worldgroup China China
Share a Coke, Share a Code Youth Marketing Coca-Cola China McCann Worldgroup China China
Shan Foods Thematic Food Shan Foods Ogilvy Pakistan Pakistan
Vodafone Free vs Quality IT / Telco Vodafone India Ogilvy Mumbai India
Tap for your Town Financial Products & Services Mastercard McCann Sydney Australia
Tap for your Town Shopper & e-Commerce Marketing Mastercard McCann Sydney Australia
Tap for your Town Social Media Marketing Mastercard McCann Sydney Australia
Let’s Create Viral ‘Products’! New Product or Service Saregama India The Womb India
Valentine’s Joy for the Heartbroken Restaurants Jollibee Foods Corporation McCann Worldgroup Philippines Philippines
The Hearing Test In Disguise Healthcare Cochlear CHE Proximity Australia
The Hearing Test In Disguise Branded Content Cochlear CHE Proximity Australia
Inspiring India’s New Dreamers Retail Amazon Seller Services Ogilvy Mumbai India
Getting Indians to #LiveThere Travel / Tourism Airbnb India TBWA\India India
Life is an Opportunity Asia Pacific Brands Thai Life Insurance Ogilvy Bangkok Thailand
Making Shampoos an Office Supply Business-to-Business Unilever Japan Asatsu-DK Japan
2degrees Data Hunt Brand Experience – Services 2degrees Mobile Special Group New Zealand
Last Laugh Branded Content IAPC Medulla Communications India
Last Laugh Small Budget – Services IAPC Medulla Communications India
Viral Products Revitalise Brands Brand Revitalisation Saregama India The Womb India
Circles.Life 20/20 Launch David vs Goliath Circles.Life Supermarket Creatives Singapore
Made Possible By Melbourne Media Innovation University of Melbourne McCann Melbourne Australia
Made Possible By Melbourne Media Partnership Activation University of Melbourne McCann Melbourne Australia
Made Possible By Melbourne Sponsorship & Event Marketing University of Melbourne McCann Melbourne Australia
India’s Newest Status Symbol Media Partnership Activation RB McCann Worldgroup India India
Live Unboxed: Precision Marketing Programmatic Samsung Asia J. Walter Thompson Singapore Singapore
Lamb: Celebrate Australia Seasonal Marketing Meat & Livestock Australia The Monkeys Australia
The Perfect Aussie Christmas Seasonal Marketing ALDI Australia BMF Australia
The BIC 4 Colour World Champenship Sponsorship & Event Marketing BIC McCann Melbourne Australia
Berocca: From Big Nights to Big Days Sustained Success Bayer Australia J. Walter Thompson Sydney Australia
Dirt a Karmic Perspective Sustained Success Hindustan Unilever Hindustan Unilever India
End Child Marriage Campaign Positive Change Social Good – Non-Profit UNICEF – Bangladesh Asiatic Marketing Communications Bangladesh
Breast Exam in Conservative India Positive Change Social Good – Brands Narayana Health McCann Worldgroup India India
BRONZE
Neki Ek Ibadat Multi-Market Products and Services Hindustan Unilever Hindustan Unilever India
Ceat It Helps Putting Safety First Automotive Ceat Ogilvy Mumbai India
Vote for Change Automotive Nissan Motor Corporation TBWA\India India
Vote for Change David vs Goliath Nissan Motor Corporation TBWA\India India
Grill Grill Cheese Food Seoul Dairy Cooperative McCann Worldgroup Korea Korea
The Good Cow Triumphs Food Nestlé China Ogilvy Beijing China
The Good Cow Triumphs Brand Revitalisation Nestlé China Ogilvy Beijing China
Last Laugh Brand Experience – Services IAPC Medulla Communications India
Selling AI to the Average Joe IT / Telco IBM Australia Ogilvy Sydney Australia
Spectorium Consumer Electronics and Durables HP Australia Edelman Australia Australia
Spectorium Data & Technology HP Australia Edelman Australia Australia
The Altitude Brew Travel /Tourism Cathay Pacific Airways McCann Worldgroup Hong Kong Hong Kong
Activ Vietnam Beverages Non-Alcohol Nestlé MILO Vietnam Ogilvy Vietnam Vietnam
Mirinda #ReleaseThePressure Beverages Non-Alcohol PepsiCo India BBDO India India
You’ve Gotta Have a Team Asia Pacific Brands Football Federation Australia BMF Australia
My First Outfit Retail Uniqlo Hakuhodo Japan Japan
Reinventing the Athlete Tour Retail Nike Mindshare China China
It Takes One to Know One Business-to-Business Bank of Queensland BWM Dentsu Australia
Championing the Smallest Fighters David vs Goliath BabyLove BWM Dentsu Australia
Turning KFC into gamers’ Playground Media Partnership Activation Yum! China Mindshare China China
3M LifeHacks Programmatic 3M MRM//McCann Singapore Singapore
City Proof Your Skin Shopper & e-Commerce Marketing Johnson & Johnson DDB Group Singapore Singapore
Tap for your Town Sponsorship & Event Marketing Mastercard McCann Sydney Australia
Valentine’s Joy for the Heartbroken Seasonal Marketing Jollibee Foods Corporation McCann Worldgroup Philippines Philippines
Valentine’s Joy for the Heartbroken Small Budget – Products Jollibee Foods Corporation McCann Worldgroup Philippines Philippines
Hello in Elephant Small Budget – Services David Sheldrick Wildlife Trust whiteGREY Australia
The Hearing Test In Disguise Small Budget – Services Cochlear CHE Proximity Australia
Three Years of Pure Potential Sustained Success Lion Special Group Australia
Durex Jeans – Condom or Denim Social Media Marketing Reckitt Benckiser India Havas Worldwide India India
McDonald’s Full-heart Support Social Media Marketing McDonald’s (China) BBDO China China
#HUNGEREPLY Youth Marketing MARS Japan BBDO Japan Japan
My Hair, it has to be my way Beauty & Wellness Unilever Ogilvy Shanghai China
DB Export Beer Bottle Sand Beverages – Alcohol DB Breweries/ Heineken NZ Colenso BBDO New Zealand
DB Export Beer Bottle Sand Asia Pacific Brands DB Breweries/ Heineken NZ Colenso BBDO New Zealand
DB Export Beer Bottle Sand Brand Experience - Products DB Breweries/ Heineken NZ Colenso BBDO New Zealand
From FabCon to Bestselling Perfume Household/Home Products & Services Unilever Ogilvy Singapore Singapore
Dead Whale Positive Change Environmental – Non-Profit Greenpeace Philippines Dentsu Jayme Syfu Philippines
Time With Mum Positive Change Social Good – Non-Profit Road Safety Commission MullenLowe 303 Australia

 

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