Effies Asia Pacific has revealed the most compelling marketing campaigns of 2025. The jury awarded a total of 81 campaigns spanning 12 Golds, 31 Silvers, and 48 Bronzes, going to winners from 12 territories across APAC at the Four Seasons Hotel in Singapore on September 19.
Out of 123 finalists, India led the awards sweep, with 33 Effies, earning six Golds, eight Silvers, and 19 Bronzes, in addition to 16 finalists. Australia notched 13 awards while New Zealand and Singapore clinched six a piece.
Ogilvy swept 24 awards for Agency Network of the Year, clinching seven Golds, five Silvers, and 12 Bronzes. Leo also won big with four Golds and four Bronzes, taking second, and DDB, with two Silvers and eight Bronzes, rounded out the award.
A total of nine campaigns were awarded Golds. Notably, four of Ogilvy's offices—Mumbai (3), Vietnam (2), Singapore (1), and Sydney (1)—took home golds. In addition, Leo Mumbai clinched three, while Leo Sydney won one. To round out the winners, TBWA\Auckland earned one Gold.
Several of these campaigns won double Golds, including ‘VF3 - From Hype to History in 66 Hours’ by Ogilvy Vietnam for VinFast Vietnam, ‘Getting Indians to Pay for Music’ by Leo Mumbai for Spotify India, and ‘The Impossible Choice’.
It was a big night for Ogilvy Mumbai, which was named the Agency of the Year for the third time, with an awards haul of three Golds, Silvers, and Bronzes each, driven by campaigns including ‘The Impossible Choice’ and ‘From Handwash Rebels to Handwash Legends’. Leo Mumbai and The Womb took second and third place, respectively, with Indian agencies sweeping the category.
St. Jude ChildCare Centres clinched two major awards and was named Brand of the Year and Marketer of the Year. Created with Ogilvy Mumbai, ‘The Impossible Choice’ details the painful experience of caregivers and patients alike, as many families are forced to abandon treatment due to the costs while hospitals grapple with limited space. The film clinched two Golds and two Silvers.
The Womb won Independent Agency of the Year again following its inaugural win in 2024, in addition to earning three Silvers, five Bronzes, and finishing third for Agency of the Year. Auckland-based Pitchblack Partners and Australian agency Fenton finished second and third respectively in the category.
Meanwhile, it was the first time a Sri Lankan campaign earned an Effie, with Phoenix Ogilvy O&M’s ‘Relive the epic of the Ramayana Trail’ for SriLankan Airlines clinching bronze.
“Winning an Effie is a symbol of marketing excellence—the gold-standard. The competition and the awards gala tonight are a steadfast reminder of the power incredible insights, ideas and strategy have in delivering phenomenal results for people, brands, and communities,” said Lex Bradshaw-Zanger, the chairperson for the 2025 Awards.
See the full list of winners here.
