Gurjit Degun
Sep 10, 2019

Imperial Tobacco reviews global ad account

Brands include Davidoff, JPS and Parker & Simpson.

Imperial Tobacco reviews global ad account

Imperial Tobacco is reviewing its global advertising account.

The British cigarette company has worked with Omnicom’s BBDO network since 2014. The account is led by Proximity’s Germany office, which is repitching.

The review spans all of Imperial Tobacco's international cigarette brands, including Davidoff, JPS and Parker & Simpson.

Oystercatchers has been assisting the company on the process and final pitches are scheduled for next week.

Imperial Tobacco reported revenues of £30.5bn for 2018, up from £30.2bn in the previous year. However, it has recently faced pressure from shareholders to sell some brands to cope with the decline in smoking in Western markets, according to the Financial Times.

An Imperial Tobacco spokesman confirmed the review.


Campaign UK

Related Articles

Just Published

22 hours ago

Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

22 hours ago

Uncle Tobys attacks green juices, reality TV ...

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

22 hours ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.

22 hours ago

Publicis CEO on growth and Epsilon's instrumental role

Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.