'If we had it all over again, we wouldn't make the acquisition'

Isentia chief Sean Smith talks about the company's recent struggles, defends moving jobs to Manila and explains why he's optimistic about the refocused company's prospects.

Sean Smith

After months of bad newsincluding settling a lawsuit with Meltwater, the shutdown of King Content, and staff layoffs in Australia and Singaporemedia monitoring firm Isentia has announced that its core media intelligence business will be integrated under its Mediaportal platform.

The key learning for us is that media intelligence and content marketing are two very different businesses, from the type of people, to the way you work with clients and the...

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