Surekha Ragavan
Nov 30, 2018

ICC Sydney formalises support for creative talent

The centre has launched a new creative stream to bolster its legacy program.

Sibos saw a flurry of excitement from students and start-ups
Sibos saw a flurry of excitement from students and start-ups

To bolster ICC Sydney’s legacy program, the centre has debuted a creative industries stream to showcase “Australia’s home-grown talent” and “support the next generation of creative leaders”.

This means that more support will be given to Sydney’s emerging artists through cultural institutions and colleges to engage new talent for event performances from Talent Development Project and connect with festival programs such as VIVID and Sydney Festival. In addition to providing exposure for young talents, clients also get the chance to contribute to the city’s creative economy.

This stream has been curated to complement the legacy program’s four core streams - Innovators & Entrepreneurs, Generation Next, First Australians, and Sustainable Events, all of which aim to “drive long-term social, economic and environment outcomes”.

“Our team is looking forward to formalising our connections to deliver tangible commercial outcomes for the creative industries,” said Geoff Donaghy, CEO for ICC Sydney. “Just some of the highlights include uptake of authentic Welcome to Countries, Darling Harbour precinct tours with respected elder Aunty Margret and the depth of student and start-up engagement at Sibos.”

Source:
CEI

Related Articles

Just Published

12 hours ago

Lululemon hands media account to GroupM in key ...

The business was won from Havas after a competitive pitch.

12 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

13 hours ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

13 hours ago

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.