Surekha Ragavan
Nov 30, 2018

ICC Sydney formalises support for creative talent

The centre has launched a new creative stream to bolster its legacy program.

Sibos saw a flurry of excitement from students and start-ups
Sibos saw a flurry of excitement from students and start-ups

To bolster ICC Sydney’s legacy program, the centre has debuted a creative industries stream to showcase “Australia’s home-grown talent” and “support the next generation of creative leaders”.

This means that more support will be given to Sydney’s emerging artists through cultural institutions and colleges to engage new talent for event performances from Talent Development Project and connect with festival programs such as VIVID and Sydney Festival. In addition to providing exposure for young talents, clients also get the chance to contribute to the city’s creative economy.

This stream has been curated to complement the legacy program’s four core streams - Innovators & Entrepreneurs, Generation Next, First Australians, and Sustainable Events, all of which aim to “drive long-term social, economic and environment outcomes”.

“Our team is looking forward to formalising our connections to deliver tangible commercial outcomes for the creative industries,” said Geoff Donaghy, CEO for ICC Sydney. “Just some of the highlights include uptake of authentic Welcome to Countries, Darling Harbour precinct tours with respected elder Aunty Margret and the depth of student and start-up engagement at Sibos.”

Source:
CEI

Related Articles

Just Published

7 hours ago

Trigger warning: This Hyundai ad is scary on purpose

AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.

7 hours ago

Consumers in key APAC markets demand more collective...

During the pandemic, nearly two-thirds of consumers expect brands to innovate to look after their health and safety.

7 hours ago

Seven questions leaders must ask to futureproof the ...

Agencies can futureproof by embracing the now and the next with an open mind, while challenging legacy ways of working and understanding how to pivot quickly, writes the global CEO of UM.