Staff Reporters
Jan 3, 2012

ICC appoints Phoenix Ogilvy for 2012 cricket tournament in Sri Lanka

COLOMBO - The International Cricket Council (ICC) has appointed Phoenix Ogilvy as the official marketing and communications agency for the ICC World Twenty20 World Cup tournament in Sri Lanka.

The ICC World Cup will commence in Sri Lanka in September
The ICC World Cup will commence in Sri Lanka in September

The appointment follows a pitch that is understood to have included JWT, Leo Burnett, Havas, Maxus Global Media, FidelisWorld and Hayleys.

Phoenix Ogilvy will work with the ICC to develop and implement a global promotion plan for the event, which is now in its fourth year. The agency handled the account for the ICC World Cup 2011 with support from India and Bangladesh.

Irvin Weerackody, chairman of Phoenix Ogilvy, said the ensuing work would not just aim to promote the event, but attract visitors to Sri Lanka as a travel destination.

The tournament will be held from 18 September until 7 October.

Related Articles

Just Published

3 hours ago

WPP goes 'Beyond the Rainbow' to better understand ...

Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.

4 hours ago

Touching Pepsi film aims to bring Vietnamese ...

A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.

9 hours ago

Leo Burnett launches diversity programme for ...

Scheme will include workshops, creative development and PR advice to clients.