David Blecken
May 2, 2012

Hulu launches first TVC for Japan

TOKYO – Hulu has unveiled its first major advertising campaign in Japan since entering the country last September.

Hulu: stories have been an essential requirement since the dawn of humanity
Hulu: stories have been an essential requirement since the dawn of humanity

Developed by Wieden + Kennedy and London based directors Shynola, the campaign is entitled ‘The story goes on’ and is based on the concept that stories are central to human life.

The initial TVC traces storytelling back to its origins, from Cro-Magnon cave paintings to poetry, theatre, animation and film. Hulu is positioned as the technology to best serve the basic human need to be entertained through stories.

The spot was filmed in London. It will be supported by train advertising and online banners.

Hulu launched in Japan in September.

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