Netflix wants ad tier to be ‘as large as Hulu’
Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.
Zenith wins Hulu’s US media account, expanding Disney relationship
The account was transitioned from incumbent UM without a review.
What streaming explosion means for consumers, marketers, agencies and media owners
A definitive guide brought to you by Florian Adamski, CEO of OMD Worldwide.
What will it take for Spotify to fly in Japan?
The company’s debut could spark change not just for the streaming sector, but for audio marketing as a whole.
The touchy task of monetising over-the-top content: CASBAA Convention
HONG KONG - Friendly tension ensued this morning between two over-the-top (OTT) content providers and two traditional pay-TV providers on the topic of money, with YouTube getting some of the flak during a morning session on day three of the CASBAA convention.
Hulu launches first TVC for Japan
TOKYO – Hulu has unveiled its first major advertising campaign in Japan since entering the country last September.
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