Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.
The account was transitioned from incumbent UM without a review.
A definitive guide brought to you by Florian Adamski, CEO of OMD Worldwide.
The company’s debut could spark change not just for the streaming sector, but for audio marketing as a whole.
HONG KONG - Friendly tension ensued this morning between two over-the-top (OTT) content providers and two traditional pay-TV providers on the topic of money, with YouTube getting some of the flak during a morning session on day three of the CASBAA convention.
TOKYO – Hulu has unveiled its first major advertising campaign in Japan since entering the country last September.
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