Jan 20, 2023

Netflix wants ad tier to be ‘as large as Hulu’

Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.

Dec 15, 2020

Zenith wins Hulu’s US media account, expanding Disney relationship

The account was transitioned from incumbent UM without a review.

Feb 10, 2020

What streaming explosion means for consumers, marketers, agencies and media owners

A definitive guide brought to you by Florian Adamski, CEO of OMD Worldwide.

Oct 6, 2016

What will it take for Spotify to fly in Japan?

The company’s debut could spark change not just for the streaming sector, but for audio marketing as a whole.

Oct 24, 2013

The touchy task of monetising over-the-top content: CASBAA Convention

HONG KONG - Friendly tension ensued this morning between two over-the-top (OTT) content providers and two traditional pay-TV providers on the topic of money, with YouTube getting some of the flak during a morning session on day three of the CASBAA convention.

May 2, 2012

Hulu launches first TVC for Japan

TOKYO – Hulu has unveiled its first major advertising campaign in Japan since entering the country last September.