Faaez Samadi
Nov 29, 2018

How YouAppi helped Bukalapak become Indonesia’s leading app

CASE STUDY: Strong audience data and fast optimisation combined to bring many new users to Bukalapak’s platform.

Background and aim

Bukalapak is one of Indonesia’s largest unicorns, a leading online marketplace that allows anyone to open an online store to serve prospective buyers all over Indonesia. Individuals or companies can buy and sell all type of products, both new and used, from plastic soldiers worth 100 rupiahs US$0.01 to gemstones worth 6 billion rupiahs US$419,000.

Bukalapak wanted to focus on user acquisition and partner with mobile...

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