Byravee Iyer
Oct 18, 2016

Half of Google Play's revenue to come from emerging markets

Google makes a pitch to app developers in the region.

Purnima Kochikar

SINGAPORE - Apps from emerging markets including Philippines, Indonesia and Vietnam will constitute 50 percent of Google Play's global revenue by 2020, up from 35 percent this year, according to new data from App Annie.

Homegrown apps in Southeast Asia increased their share of revenue by 106 percent in the last two years, and nearly all markets in the region saw a doubling of total time spent in apps.

“Southeast Asia is...

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