Jessica Goodfellow
Nov 1, 2019

How Dentsu’s CCI and Cheq have so far blocked 760 million unsafe ad requests

CASE STUDY: Blocking fraudulent and non-brand safe ad requests in real-time stopped top Japanese brands from appearing next to potentially disastrous articles.

Background and objective

Cyber Communications Inc CCI, owned by Dentsu Group, faced a serious challenge. Campaigns it was delivering for 500 ad agencies across 1500 websites in Japan were affected by fraud, brand safety violations and lack of viewability.

“In the Japanese market, increasing caution relating to ad fraud, and ensuring the increase in brand safety and viewability are becoming hugely important, said Akio Niizawa, Dentsu CCI's representative...

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