Jeraldine Phneah
Aug 30, 2017

How brands can cope with a 24% increase in social-media ad costs

Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.

Jeraldine Phneah

Facebook has been warning advertisers that it is running out of space to show ads in the News Feed. Following the announcement of its first-quarter earnings report, the company said that it would stop increasing the frequency of marketing spots in the News Feed to avoid driving away users.

In July 2017, along with the Q2 2017 performance report, the company announced a continued decrease in the growth of the number of ads. On top...

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