Staff Reporters
Apr 3, 2019

Hotwire and Hoffman Agency sign partnership

Agreement sees exclusive collaboration in Asia.

L-R: Barbara Bates, Lou Hoffman
L-R: Barbara Bates, Lou Hoffman

Global communications firm Hotwire has announced an exclusive partnership with The Hoffman Agency to work together in Asia.

Hotwire has 11 offices in North America, Europe and Australia, and works with affiliates to extend its network globally. The new agreement, effective immediately, will see the agency work exclusively with Hoffman’s offices in seven Asian markets: Singapore, China, Hong Kong, Taiwan, Japan, Korea, and Indonesia.

“By partnering with The Hoffman Agency, we add deep capability and experience across Asia in one sweep,” said Barbara Bates, Hotwire Group CEO. “Together, Hotwire and The Hoffman Agency can provide a single point of access to any client looking for a deeply experienced, tech focused regional or global agency solution.”

Both PR agencies specialise in technology. The partnership offers Hoffman a greater client base to serve in the region. Bates and Lou Hoffman, CEO of The Hoffman Agency, have known each other for more than 20 years.

“Good relationships are based on trust and shared values,” he said. “There are a number of reasons why we’ve come together with Hotwire but it starts with a simple concept. Both organisations put the client first.” 

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