Sophie Chen
Jun 3, 2013

Hong Kongers buying more and bigger screens: GfK

HONG KONG – No longer content with small screens for on-the-go activities such as watching movies while crossing the street, Hong Kong consumers drove sales of media tablets up by 98 per cent and sales of large-screen smartphones up by 30 per cent in the first three months of 2013, according to GfK.

I'll take one of each
I'll take one of each

Overall sales of three screens—laptop, media tablet and smartphone—registered a year-on-year increase of 6 per cent in the first quarter, according to the company, with more than 2 million units sold and revenue of more than US$1.1 billion.

Walter Leung, managing director for GfK in Hong Kong, explained that a portable smart device is an essential must-have for urban dwellers who're constantly on the move with the city's fast-paced lifestyle.

“Especially in a developed and affluent city such as Hong Kong, where infrastructure is already well laid out, it is not surprising for individuals to own all three devices, and households to own several units of each device,” he said.  

Among the three, media tablets led sales with a twofold (98 per cent) demand surge compared to the same time period last year. Consumers in Hong Kong spent more than US$216 million on nearly 480,000 units in the first quarter.

However, smartphones held the highest sales volume with more than 1.4 million units sold in the three-month period. GfK findings noted the increasing popularity of smartphones with screen sizes of more than 4.5 inches; that category grew 30 per cent in market share.

Not surprisingly, as a result of the increasing penetration of smartphones and tablets, sales of laptops continued to decline, with around 114,000 laptops sold.

However, driven largely by the rising popularity of hybrid PCs, the 11-inch laptop is registering a growth in sales, with the share of this segment rising from 11 to 15 per cent in the past six months.

“There is definitely strong competition among these three screens as some of their functions and features are similar and have the tendency to overlap,” said Leung. “And yet there are well-defined boundaries, which make each of the three screens unique and stand out on its own.”

“We anticipate the three screens to carry on being the key drivers in the technology sector,” he added. “As demand for media tablets is sustained and big display smartphones as well as hybrid PCs continue to gain traction, they'll push sales to a higher level.”

Related Articles

Just Published

4 hours ago

Kasikornbank challenges workplace tropes in ...

A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.

5 hours ago

40 Under 40 2022 to be revealed on Dec 7

Following multiple rounds of judging, Campaign will reveal the final list tomorrow.

5 hours ago

Spikes Asia announces full 2023 juries

See the 110 APAC industry experts selected to serve on Spikes' 15 juries. The region's top industry awards programme is currently open for entries.

6 hours ago

Fashionably ate: Why luxury fashion brands are ...

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?