There is a shift towards digital and ROI maximisation, but are marketers using the right measurement tools and engagement channels? Find out more in Campaign x GfK's 'Branding and Marketing in the New Abnormal' report.
How has marketing priorities and KPIs shifted during COVID-19? What channels are marketers spending on - and which industry uses more data-driven measurement methods than any other? The above, and more, will be revealed in Campaign x GfK’s ‘Branding and Marketing in the New Abnormal’ report.
A joint report by Vpon Big Data Group and research firm GfK takes a deeper look at the how brands can reach out to the growing of outbound travellers.
GfK (market and consumer insights firm) and Serviceplan (a communications-solutions company) have set up what they claim to be the first brand ranking in China that takes a comprehensive view of the worth of a brand, evaluating it based on both emotional and behavioural dimensions. The report is based on computer-assisted survey of 4,000 individuals, representative of tier-1 through tier-3 cities, in October 2013. This ranking is an extension of an 11-year-old model from Germany.
MALAYSIA - An online survey by GfK shows that reading the newspapers (82 per cent) is the most common weekly activity in Malaysia, followed by listening to music (63 per cent) and grocery shopping (56 per cent).
SINGAPORE – Consumers are showing increasing concern over economy-related matters due to the slowdown in a number of Asia-Pacific markets, according to a global survey by GfK.
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