Jenny Chan 陳詠欣
Feb 26, 2018

Hong Kong gets IAB chapter after three years of lobbying

The Digital Marketing Association of Hong Kong (HKDMA) has secured the 46th global IAB license.

Hong Kong will get its own chapter of the Interactive Advertising Bureau after close to three years of lobbying. It will be known as 'IAB Hong Kong powered by HKDMA', and is the 46th IAB licensee globally and the sixth in Asia. 

In late 2014, with the intention of having an industry body to represent the interest of players in digital marketing and to accelerate the growth of the sector in Hong Kong,...

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