Hong Kong digital advertising body aims to advance market

Digital Marketing Association to focus on measurement standards, training.

Founding members of Digital Marketing Association of Hong Kong (L-R): Rico Chan, Yahoo VP and GM, Hong Kong, India & Southeast Asia, sales; Kevin Huang, Pixels CEO; Elsie Cheung, SCMP COO; Mai Wah Cheung, Next Digital group chief information officer and chief technology officer; Victor Cheng, ComScore VP, North Asia; Anita Lam, head of FMCG and Retail, Greater China, Facebook; Lars Bratsberg, industry leader, agency, Google.

HONG KONG - Driven by the need to set standards and measurements for digital marketing and grow the talent pool, seven of Hong Kong’s biggest digital players have teamed up to form the Digital Marketing Association of Hong Kong HKDMA.

Speaking to Campaign Asia-Pacific at the launch of the association yesterday, founding member and Pixels CEO Kevin Huang said it may take up to a year to iron out standards through ongoing consultation within...

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