Australia’s IAB moves to standardise online ratings

The invitation is the culmination of research by the IAB Australia Measurement Council and will result in one vendor being endorsed as the sole and exclusive preferred supplier for the planning, buying and reporting of OAM for a three year term.

OAM companies must register their interest before 5pm ADST on 8 October 2010. The deadline for final submissions will be 5pm ADST on 17 December 2010.

Paul Fisher, CEO of IAB Australia, said the council liaised extensively with its IAB cousins in the US, UK and EU to learn from their experiences regarding OAM technology, models and partnerships. 

“It is clear that a standard OAM currency is one of the most significant contributors to the growth of online advertising and we have been working hard to assist industry to arrive at such a result,” said Fisher.

The Measurement Council has reviewed and evaluated a number of possible models for the provision of OAM in the Australian market and following consultation with the MFA it has concluded that a preferred supplier model will best suit Australian market requirements.