Havas Group is acquiring India-based independent agency Langoor.
The full-service digital agency was founded in 2010 and has 170 employees in offices across India and in the Middle East and Australia. It provides strategy, online marketing, website planning and development, analytics, marketing automation, e-commerce and SEO services.
Langoor will be rebranded as Langoor Havas and be led by its co-founder Venugopal Ganganna. Ganganna becomes chief digital officer for Havas Group India, reporting to Rana Barua, Havas Group India CEO.
The company said Langoor Havas will expand its services to markets outside of India in the coming months.
“Langoor has emerged as an unmissable player in the digital-transformation space in India due to its ability to deliver outstanding, innovative results, leveraging creativity and technology," Vishnu Mohan, chairman and CEO of Havas Group India & Southeast Asia, said in a release. "The acquisition will reinforce our integrated offering and digital expertise in India and complement our existing capabilities.”
Langoor founders Ruchir Punjabi and Ganganna, said in a joint statement that the agency prides itself on its focus on digital brand thinking, adding that the integration with Havas Group will add scale to the depth of its services.
"The combined expertise of Think Design and Langoor boosts Havas’ digital offer in one of the world’s fastest growing ad markets," Yannick Bolloré, chairman and CEO of Havas Group, said. "India continues to be a priority for the Group. We aim to triple our presence there by the end of 2019 and have put in place a solid new management team to lead this expansion.”