Havas launches B2B marketing agency in SEA

Havas Group has launched its digital specialist arm, Langoor Havas Enterprise, in Southeast Asia. Headquartered in Singapore, Langoor’s offering will be built on top of group companies such as Havas Media, and it will specialise in storytelling, content, and performance metrics.

Ravi Shankar, Havas Media Singapore’s digital director, will lead Langoor Havas SEA with a remit to establish and build a B2B- and technology-focused practice in the region. Shankar has over two decades of experience and prior to his current role, he was senior VP at Langoor where he managed India and Middle East.

“When you actually think about it, a smart B2B strategy is at the core of how most businesses operate,” said Vishnu Mohan, chairman & CEO India & SEA, Havas Group. “It can ignite change. It can reinvent. It can help brands to be agile with a future forward lens.”

In 2019, Havas Group acquired Langoor, an independent full-service digital agency in India which was then rebranded as Langoor Havas. Langoor Havas' portfolio includes Lenovo, Adobe, Intuit, LogMeIn and Infosys.