Sophie Chen
Aug 14, 2012

Hasbro Singapore appoints SPRG as AOR

SINGAPORE - Hasbro Singapore has selected Strategic Public Relations Group (SPRG) Singapore as its PR agency-of-record.

The upcoming Furby will be released on 16 September
The upcoming Furby will be released on 16 September

SPRG will provide strategic communications counsel, handle media relations and oversee publicity initiatives for Hasbro in Singapore under a retainer contract until the end of the year.

Hasbro Singapore will work with SPRG for the launch of two toys in mid-September, an updated version of Furby and a NERF Elite gun.

Hasbro, which bills itself as a "branded play entertainment company" provides well-known brands such as Transformers, My Little Pony, Battleship and Monopoly.

The appointment is an extension of a successful working relationship between Hasbro Singapore and SPRG on two previous occasions: the Resorts World Sentosa Singapore Transformers Cybertron Convention earlier this year and the launch and promotion of the world’s first two-sided Monopoly board game in June 2012.

“Through these two projects, SPRG showed a deep understanding of our business and communication objectives and consistently came up with creative approaches to achieve them,” said Joy Koh, marketing manager of Hasbro Singapore.

Related Articles

Just Published

3 hours ago

Tech MVP 2022: Manasa Denning, Integral Ad Science

MOST VALUABLE PROFESSIONAL: Senior director Manasa Denning has been instrumental in making Integral Ad Science the verification partner of choice for advertisers and helping to create trust and transparency in the complex digital advertising ecosystem.

4 hours ago

Why PR needs a serious rebranding exercise focused ...

There is a rampant identity crisis running riot in our industry at the moment, and not only are we letting it happen, we are complicit, argues the managing director at Unity.

4 hours ago

Now M&C Saatchi gets punchy with ‘double whammy’ ...

Agency draws on its 1992 poster for the UK's Conservative Party.

14 hours ago

WPP: Greenpeace is ‘right’ to protest but we will ...

CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.