Jessica Goodfellow
Jul 3, 2019

HappyFresh rebrand looks to reflect millennial sensibilities

The grocery service has committed to become more environmentally friendly as part of its bid to attract millennials.

Southeast Asian grocery delivery service HappyFresh has undergone a wholesale rebrand of its platform in a bid to better appeal to millennial shoppers.

The four-year-old business, which operates in Indonesia, Malaysia and Thailand, wants to change the way it appears and communicates with millennials, which make up the majority of its current and target user base.

It has placed quality, service, and sustainability at the forefront of its brand proposition, under...

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