Hakuhodo Group is investing in Thailand, acquiring shares in Bangkok digital agency Winter Egency (W/E). The two have collaborated on multiple campaign projects before involving Japanese global clients in Thailand.
Hakuhodo would not divulge the percentage of its initial stake, but told Campaign that the investment would take place in stages with W/E becoming a consolidated subsidiary of Hakuhodo by the end of January 2020.
W/E is a full-service agency set up in 2007, providing services ranging from digital marketing strategy building to creative and content production, digital media planning and buying, and social media management. Led by CEO Eakchai Parichatikanon, the agency has 108 staff.
W/E claims to have a diverse portfolio of local and global clients. The agency won Campaign's Independent Agency of the Year Gold award for Thailand at the 2018 Agency of the Year awards.
"We are very happy to be part of the Hakuhodo Group," Parichatikanon said. “I am convinced that combining Hakuhodo’s knowledge of digital advertising and data-driven marketing with our integrated planning and implementation expertise in the Thai market will enhance W/E’s solutions and drive real business impact for our clients.”