Robert Sawatzky
Nov 14, 2019

Hakuhodo invests in Thai digital agency Winter Egency

W/E to become consolidated subsidiary of Hakuhodo by end of January.

Winter Egency CEO Eakchai Parichatikanon (center) with representatives of W/E and Hakuhodo
Winter Egency CEO Eakchai Parichatikanon (center) with representatives of W/E and Hakuhodo

Hakuhodo Group is investing in Thailand, acquiring shares in Bangkok digital agency Winter Egency (W/E). The two have collaborated on multiple campaign projects before involving Japanese global clients in Thailand.

Hakuhodo would not divulge the percentage of its initial stake, but told Campaign that the investment would take place in stages with W/E becoming a consolidated subsidiary of Hakuhodo by the end of January 2020.

W/E is a full-service agency set up in 2007, providing services ranging from digital marketing strategy building to creative and content production, digital media planning and buying, and social media management.  Led by CEO Eakchai Parichatikanon, the agency has 108 staff.

W/E claims to have a diverse portfolio of local and global clients. The agency won Campaign's  Independent Agency of the Year Gold award for Thailand at the 2018 Agency of the Year awards.

"We are very happy to be part of the Hakuhodo Group," Parichatikanon said. “I am convinced that combining Hakuhodo’s knowledge of digital advertising and data-driven marketing with our integrated planning and implementation expertise in the Thai market will enhance W/E’s solutions and drive real business impact for our clients.”

W/E office in Thailand

 

Related Articles

Just Published

1 hour ago

WildAid wants you to get emoji-nal about the ...

Why wouldn't you be red-faced in anger over trade in products from endangered species, a pro bono campaign from BBDO Bangkok asks.

2 hours ago

Despite the pandemic, Ogilvy brings home a lot of bacon

AGENCY REPORT CARD: Ogilvy’s heft and size means it’s reaching for the stars, but does it run the risk of its head being in the clouds?

9 hours ago

Red Havas announces major restructure

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

9 hours ago

Does ‘brand purpose’ messaging actually impact ...

A recent study by Vrity shows taking stances on social issues does increase purchase propensity.